Bobe, Magdalena; Procopie, Roxana; Pamfilie, Rodica; … - In: Journal of business economics and management 25 (2024) 2, pp. 246-267
The advent of m-commerce has reinvented and simplified the shopping experience for the digital native generation. The following questions were the starting points for this research: is nutrition labeling important in purchase decisions? Could a new format for food nutrition labeling in...