Yilmaz, Emrah Sitki; Aytekin, Mehmet - In: Administrative Sciences : open access journal 8 (2018) 4/81, pp. 1-14
changes in customer preferences in the tourism sector and is affected by the comments made in social media. Despite the fact … that numerous studies have examined the impact of online customer comments on purchasing behaviour, most of these studies … of the criteria obtained by content analysis on the star ratings given to the hotels based on the comments about the …