Liang, Danyu; Li, Minqiang; Feng, Haiyang; Feng, Nan - In: Journal of management science and engineering 9 (2024) 3, pp. 390-418
More and more marketplace platforms choose to use the data gathered from consumers (e.g., customer search terms, demographics) to provide a data analytics service for third-party sellers, both encouraging innovations and improving the operations of the latter. Through adopting the data analytics...