Banda, Lloyd George; Kassam, Zahra Zahir - In: Cogent business & management 10 (2023) 3, pp. 1-18
E-commerce is a comparatively classical concept that emerged into the business language in the 1970s. However, the …, we seek to statistically examine the impact of marketing strategies measured by the E-commerce index on household …-run relationship among the variables. Empirical findings revealed a positive relationship between e-commerce marketing and real …