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Search: subject:"communication content"
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Communication
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Buttle, Francis A.
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Erez, Miriam
1
Glikson, Ella
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Groeger, Lars
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Huo, Baofeng
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Kumar, Manoj
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Li, Siyu
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International journal of internet marketing and advertising : IJIMA
1
International journal of production economics
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Journal of marketing management : MM
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Journal of world business : JWB
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ECONIS (ZBW)
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1
The impact of buyer-supplier communication on performance : a contingency and configuration approach
Li, Siyu
;
Huo, Baofeng
;
Wang, Qiang
- In:
International journal of production economics
257
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014249579
Saved in:
2
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
3
The emergence of a communication climate in global virtual teams
Glikson, Ella
;
Erez, Miriam
- In:
Journal of world business : JWB
55
(
2020
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012486218
Saved in:
4
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
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