Schattenseiten der sozialen Medien -- Eine kommunikationswissenschaftliche Perspektive -- Social Media als eigenständiger, gesellschaftlicher Raum -- Eine Design-Perspektive -- Die Ökonomie der Superstars in Zeiten von Social Media -- Soziale Medien als Suchmaschinen -- CEO influencers on...

The infrastructure of public services for rural areas and the outskirts of cities, on the global level, has shown the worst coverage and quality indicators. The World Health Organization (WHO) reported, in 2017, that 55% of rural inhabitants had access to safe water and only 35% had access to a...

The infrastructure of public services for rural areas and the outskirts of cities, on the global level, has shown the worst coverage and quality indicators. The World Health Organization (WHO) reported, in 2017, that 55% of rural inhabitants had access to safe water and only 35% had access to a...

Grundlagen und Herausforderungen -- Interne und externe Gründe für Employer Branding -- Ziele definieren und den Ist-Zustand ermitteln -- Die Employer Value Proposition -- Recruiting, Personalmarketing und Personalmanagement -- Konkrete Maßnahmen und Strategien.

Purpose This paper aims to examine brand-generated communities from the community managers’ point of view and investigate how social media influences managerial perceptions, attitudes and practises around brand communities. Design/methodology/approach The literature review examines the most...