Angelou, Georgios N.; Economides, Anastasios A. - In: International Journal of Revenue Management 1 (2007) 4, pp. 388-408
In this paper, we estimate the value of an Information?Communication Technology (ICT) investment opportunity, modelled as a real option, when there is competition threat that can influence its value negatively or even eliminate it. We put our analysis in the revenue management concept, which is...