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competitive advertising strategies
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market-share dynamics
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market-size dynamics
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Competitive
Advertising
Strategies
and Market-Size Dynamics: A Research Note on Theory and Evidence
Nguyen, Dung
;
Shi, Lei
- In:
Management Science
52
(
2006
)
6
,
pp. 965-973
on
competitive
advertising
strategies
for new product innovations whose markets evolve around the Bass process. We first …
Persistent link: https://www.econbiz.de/10009191824
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