Monferrer, Diego; Ripolles, Maria; Blesa, Andreu - In: Tržište/Market 24 (2012) 2, pp. 163-185
The aim of this paper is to further the study of the factors that infl uence the international competitive position of … and market orientations in the international competitive position of such firms. Data were collected at Spanish and … orientation. Furthermore, both orientations have a positive and significant effect on the international competitive position of …