Discusses intensifying competition in the USA from within and outside banking and changes in customers having a major effect on bank management thought and action. Speculates that US banking may be forced to have a strategic re‐examination of the most central of marketing questions: to whom,...

Considers the policies adopted with regard to the import car marketing strategy from East Europe. Looks at the success achieved by two car producers, and presents empirical evidence from an extensive market‐research study in order to examine the type of purchasing decision most open to...