Dalvi, Mohammad Reza; Haery, Fariddeddin Allameh; … - In: International Journal of Academic Research in Business … 4 (2014) 2, pp. 21-33
The present investigation, titled as “A Study of the Effects of Strategic Orientations and Marketing Capabilities on the Performance of the Marketing Division”tries to examine a model which links the strategic orientations with the organization’s marketing performance through the mediating...