Dong, Lingxiu; Narasimhan, Chakravarthi; Zhu, Kaijie - In: Management Science 55 (2009) 10, pp. 1704-1717
A vertically integrated channel would prefer to coordinate the pricing of its products. In this paper, we investigate drivers of product line pricing decisions in a bilateral monopoly where a manufacturer produces and sells two substitutable or complementary products to a retailer. In a...