Lee, Seung-hee; Workman, Jane E. - In: Journal of open innovation : technology, market, and … 1 (2015) 3, pp. 1-12
loyalty, brand attachment, and perceived brand quality on compulsive buying behavior. Methods: A self …-administered questionnaire, containing demographic items and items related to compulsive buying, brand awareness, brand loyalty, brand attachment …. Women showed higher compulsive buying tendency than men. Participants with greater compulsive buying tendency scored higher …