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Proposing a new logic for data analysis in marketing and consumer behavior : case study research of large-N survey data for estimating algorithms that accurately profile X (extreme...
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 277-289
Persistent link: https://www.econbiz.de/10010406531
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