. The port progress factor is determined by the support of hinterland connection, route infrastructure conditions as the …

-concept, brand communal focus) affect loyalty, with customer engagement behaviour and self-brand connection acting as mediating …-brand relationships. Contrary to the literature, we found that positive engagement fosters loyalty only if it leads to brand connection … themselves. To engage customers in new ways and establish a connection with them, they should also offer stimulating and …

connection (PC), were also affected by HSQ. The rapport formed in this way had a significant positive effect on CS. Therefore …