Martinčić, Mirela; Vuković, Dijana; Hunjet, Anica - In: Journal of risk and financial management : JRFM 15 (2022) 6, pp. 1-19
determine consumer behavior, a survey method was applied. When deciding to buy a product, the consumer's perception of the value … that integrates factors (variables) influencing consumer behavior to answer the question of how and why con-sumers react to … consumer behavior is strongly influenced by a number of factors, it can be defined that the consumer's response to selected …