Gorska-Warsewicz, Hanna - In: Problemy Zarzadzania 11 (2013) 40, pp. 143-156
The aim of this study was to present selected aspects of consumer behavior towards brands in crisis situations. The … behavior towards brands in crisis situations. The identification of crisis situation from the consumer’s perspective was … every criterion three analytic levels were considered, which lead to the construction of matrix with regards to consumer …