Search Results - subject:"consumer identification"

Social identity dimensions as drivers of consumer engagement in social media sports club

Trkulja, Željka Marčinko; Dlačić, Jasmina; … - In: Journal of Risk and Financial Management 15 (2022) 10, pp. 1-15

sports club social network and consumer identification with a sports club brand on social networks. Hence, the study focuses …. Research results point out that the consumer identification with members of the sports club's social network and consumer … and brand, this research approaches customer identification as consisted of two distinct constructs. Consumer …

Persistent link: https://www.econbiz.de/10014332657

Social identity dimensions as drivers of consumer engagement in social media sports club

Trkulja, Željka Marčinko; Dlačić, Jasmina; … - In: Journal of risk and financial management : JRFM 15 (2022) 10, pp. 1-15

sports club social network and consumer identification with a sports club brand on social networks. Hence, the study focuses …. Research results point out that the consumer identification with members of the sports club’s social network and consumer … and brand, this research approaches customer identification as consisted of two distinct constructs. Consumer …

Persistent link: https://www.econbiz.de/10013471378

Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification

Huang, Songshan; Qu, Hua; Wang, Xuequn - In: International journal of contemporary hospitality management 36 (2024) 3, pp. 691-712

Persistent link: https://www.econbiz.de/10014483762

Consumer identification : an interdisciplinary review of the marketing and sport management literature and future research agenda

Welzmüller, Josef; Schmidt, Sascha L. - In: Management review quarterly 74 (2024) 1, pp. 439-485

Persistent link: https://www.econbiz.de/10015125022

CSR attributions and the moderating effect of perceived CSR fit on consumer trust, identification, and loyalty

Min, Jihye; Kim, Jiyoung; Yang, Kiseol - In: Journal of retailing and consumer services 72 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014253482

Joint contribution and consumption through online crowdfunding campaigns

Tseng, Fan-Chuan - In: Cogent Business & Management 7 (2020) 1, pp. 1-17

With the emergence of online social networks and entrepreneur projects, crowdfunding is gaining popularity to raise money for a new project. In the online crowdfunding platform, the members (including project initiators and supports) share ideas to solve a problem and create favourable exchange...

Persistent link: https://www.econbiz.de/10012657291

Joint contribution and consumption through online crowdfunding campaigns

Tseng, Fan-Chuan - In: Cogent business & management 7 (2020) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10012654642

Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam

Kim Nguyen Thuy Hang Dao; Von der Heidt, Tania - In: Country of origin effect : looking back and moving forward, (pp. 106-127). 2019

Persistent link: https://www.econbiz.de/10012008501

The Strategy Tool: The Trademark Map of Best 100 Brands in the World

Chen, Rain; Liang, Chapie - In: Journal of Management and Strategy 4 (2013) 4, pp. 21-31

In this research, five steps are brought up to build up the trademark map, including (1) deciding sample range of trademarks, (2) analyzing the first-time information, (3) analyzing the second-time information, (4) building up the trademark map, and (5) analyzing the trademark map. This standard...

Persistent link: https://www.econbiz.de/10011267541

Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam

Kim Nguyen Thuy Hang Dao; Von der Heidt, Tania - In: Journal of promotion management : JPM 24 (2018) 3, pp. 398-419

Persistent link: https://www.econbiz.de/10011875431