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Search: subject:"consumer integration"
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Consumer behaviour
3
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Armutsbekämpfung
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BOP consumer integration
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Base of the pyramid
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Betriebliche Wertschöpfung
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consumer integration
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Arlinghaus, Julia C.
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Barcellos, Marcia Dutra de
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Haavisto, Piia
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Hoppe, Alexia
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Lähteenmäki, Liisa
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International business review : the official journal of the European International Business Academy
1
Journal of contemporary management : JMC
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Journal of international consumer marketing
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ECONIS (ZBW)
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Value chain integration of base of the pyramid consumers : an empirical study of drivers and performance outcomes
Rosca, Eugenia
;
Arlinghaus, Julia C.
- In:
International business review : the official journal of …
28
(
2019
)
1
,
pp. 162-176
Persistent link: https://www.econbiz.de/10011980668
Saved in:
2
Virtual consumer communities for innovation : a cross-cultural perspective
Jacobsen, Lina Fogt
;
Barcellos, Marcia Dutra de
;
Hoppe, …
- In:
Journal of international consumer marketing
31
(
2019
)
2
,
pp. 98-114
Persistent link: https://www.econbiz.de/10012200708
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3
Consumer needs and systematic plan : the reality of social media discussion forums
Haavisto, Piia
- In:
Journal of contemporary management : JMC
4
(
2015
)
4
,
pp. 47-56
Persistent link: https://www.econbiz.de/10011413920
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