Search Results - subject:"consumer orientation"

Time orientation and attitudes toward advertising in a high-context culture : an empirical study of Macau

Kaynak, Erdener; Kara, Ali; Chow, Clement S. F. - In: Journal of Asia Pacific business 14 (2013) 2, pp. 88-106

Persistent link: https://www.econbiz.de/10009754677

Kaynak, Erdener; Kara, Ali; Chow, Clement S. F.; Apil, … - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 631-654

Persistent link: https://www.econbiz.de/10010127933

Service quality and consumers' experience: Towards an interpretive approach

Schembri, S. T.; Sandberg, J. - 2002

subject and object are considered independent) and argued to effectively negate the said necessary consumer orientation. This …

Persistent link: https://www.econbiz.de/10009447910

A Consumer‐Based Model for Researching New Products

Watkins, T. - In: European Journal of Marketing 20 (1986) 10, pp. 66-79

Examines an attempt to specify an approach more consumer‐ than product‐based and, by doing so, aims to discuss models' roles and buyers' needs. Includes research methodology including brand testing and gives results and interpretations using tables to further simplify these. Concludes by...

Persistent link: https://www.econbiz.de/10014724832