1. Introduction -- 2. The Elements of a Panel -- 3. The Production Process -- 4. The Market for Panel Research -- 5. Institutional Panels -- 6. Panels for Media Markets -- 7. Special Panels -- 8. Product and Period Description -- 9. Shops and Household Characteristics -- 10. Facts of the Retail...

Este estudio se plantea, como objetico generico, conocer y cuantificar la evolucion reciente de las principales caracteristicas de la demanda espanola de turismo en casas rurales. Para ello se ha efectuado una explotacion especifica de los datos de la estadistica sobre movimientos turisticos de...

Purpose – The purpose of this paper is to understand the differences between proactive and reactive market research techniques during the development of new market offerings. The study focused on the financial and innovative performance of traditional market research techniques, such as focus...

The movement of shoppers through a city can look chaotic when studied at the individual level. However, statistical analysis shows that aggregate patterns exist for major grocery shopping trips, patterns of movement largely depend on access to a car and how much is bought; for minor shopping...