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Search: subject:"consumer review"
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Consumer behaviour
26
Konsumentenverhalten
25
Viral marketing
20
Virales Marketing
20
Internet marketing
14
Online-Marketing
14
Online consumer review
12
Online retailing
12
Online-Handel
12
Social Web
10
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10
consumer review
6
Consumer review
5
Data Mining
5
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online consumer review
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2
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Personalisierung
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Product design
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Restaurant
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Chang, Ya Ping
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Abdullah, Saddam
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Akdim, Khaoula
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Ji, Ying
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Kanyepe, James
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Universität Mannheim
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Journal of business research : JBR
3
Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Cogent business & management
1
Data Technologies and Applications
1
Electronic commerce research
1
European journal of international management : EJIM
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Group decision and negotiation
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of contemporary hospitality management
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International journal of electronic commerce : IJEC
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International journal of hospitality management
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International journal of production research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Research in Interactive Marketing
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Journal of management information systems : JMIS
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Journal of organizational computing and electronic commerce
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Judgment and Decision Making
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Management Science
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Marketing letters : a journal of research in marketing
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Sport, Business and Management : an international journal ; SBM
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The review of socionetwork strategies
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ECONIS (ZBW)
28
RePEc
2
Other ZBW resources
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31
Consumer perceptions of online consumer product and service reviews
Lee, Hyun‐Hwa
;
Jin Ma, Yoon
- In:
Journal of Research in Interactive Marketing
6
(
2012
)
2
,
pp. 110-132
individual characteristics. Design/methodology/approach – Data were randomly collected from 1,930 US online
consumer
review
users …
Persistent link: https://www.econbiz.de/10014902207
Saved in:
32
Online
Consumer
Review
: Word-of-Mouth as a New Element of Marketing Communication Mix
Chen, Yubo
;
Xie, Jinhong
- In:
Management Science
54
(
2008
)
3
,
pp. 477-491
playing an increasingly important role in consumers' purchase decisions. This paper argues that online
consumer
review
, a type …
Persistent link: https://www.econbiz.de/10009197644
Saved in:
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