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Search: subject:"content credibility"
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Content credibility
2
Advertising
1
Advertising effects
1
Affiliate marketing
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children
1
Consumer behavior
1
Consumer behaviour
1
Content providers
1
Content-driven commerce
1
Credibility
1
Experiment
1
Glaubwürdigkeit
1
Intention to watch
1
Kinder
1
Konsumentenverhalten
1
Perceived content quality
1
Pestering power
1
Revenue management
1
Revenue models
1
Revenue-Management
1
Watch behavior
1
Werbewirkung
1
Werbung
1
advertisement likability
1
celebrity endorsement
1
content credibility
1
entertainment
1
quality information
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English
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Aileni, Vidyadhar Reddy
1
Berger, Benedikt
1
Keni, Keni
1
Lavuri, Rambabu
1
Teoh, Ai Ping
1
Wilson, Nicholas
1
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Electronic markets : the international journal on networked business
1
Journal of Islamic marketing
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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Antecedents of viewers' watch behavior toward YouTube videos : evidence from the most populous Muslim-majority country
Keni, Keni
;
Wilson, Nicholas
;
Teoh, Ai Ping
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 446-469
Persistent link: https://www.econbiz.de/10014470316
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2
TV Advertisements : assessing the moderating effect of children's pester power on parents purchase decision
Lavuri, Rambabu
;
Aileni, Vidyadhar Reddy
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10013277289
Saved in:
3
Commerce-oriented revenue models for content providers : an experimental study of commerciality's effect on credibility
Berger, Benedikt
- In:
Electronic markets : the international journal on …
28
(
2018
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10011874096
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