Knox, Stephanie A.; Viney, Rosalie C.; Gu, Yuanyuan; … - In: Social Science & Medicine 83 (2013) C, pp. 70-80
Recent rapid growth in the range of contraceptive products has given women more choice, but also adds complexity to the resultant decision of which product to choose. This paper uses a discrete choice experiment (DCE) to investigate the effect of adverse information and positive promotion on...