Zafari, Katayoun; Allison, Gareth; Demangeot, Catherine - In: Journal of Consumer Marketing 32 (2015) 7, pp. 564-575
– Three types of social dynamics were identified: instrumental uses, expressive uses and conviviality considerations. Research … “practice conviviality” in multicultural marketplaces, providing insights into the complex social dynamics, underpinning the …. This study shows the importance of conviviality considerations in non-native cuisine consumption. Further, the paper shows …