DEDEOGLU, Ayla OZHAN; KAZANCOGLU, Ipek - In: Ege Academic Review 12 (2012) 1, pp. 9-22
hedonic desires are the antecedents that significantly explain consumer guilt. Among coping responses studied in literature …, only the ones that relate to reparative action, psychological repair work and justification significantly loaded to coping … responses factor. Comparison of respondents with high and low guilt scores revealed significant differences. …