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Search: subject:"corporate ability association"
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The impact of product warranties on the capital structure of Australian firms
Rong, Chen
;
Su, Song
;
He, Feng
- In:
Australian journal of management
39
(
2014
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010431556
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Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Rong, Chen
;
Su, Song
;
He, Feng
- In:
Australian journal of management
39
(
2014
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010431557
Saved in:
3
Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Chen, Rong
;
Su, Song
;
He, Feng
- In:
Australian Journal of Management
39
(
2014
)
2
,
pp. 191-206
the company. Our experimental study, based on 660 participants, reveals that both
corporate
ability
association
and …
Persistent link: https://www.econbiz.de/10011135832
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