Iglesias, Oriol (ed.); Ind, Nicholas (ed.); … - 2022 - First published
-- Acknowledgments -- A An introduction to the corporate brand management field -- 1 Towards a paradigm shift in corporate branding -- 2 … Embracing a co-creation paradigm of lived-experience ecosystem value creation -- 7 Brands in action: understanding corporate … branding dynamics from an action net perspective -- 8 Reconceptualizing corporate brand identity from a co …