Anirvinna, C. - In: Annals of the University of Petrosani, Economics 11 (2011) 4, pp. 13-22
One market which is expected to make a brisk business in the summer is none other than ice-cream. For consumers too there is nothing better than craving for an ice cream particularly during unbearable hot summer period of April-June. But astonishingly given the climate in India, the per capita...