Nugraha, Albert Kriestian Novi Adhi; Krista, Cara Edo; … - In: Cogent business & management 11 (2024) 1, pp. 1-16
Country image, brand image, and warranty knowledge are essential for evaluation and decision-making. This study … categories of product warranty knowledge, subjective and objective, on the relationship between country image and brand image on … significant effects of country image and brand image on purchase intentions in personal and business settings. Further tests …