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Search: subject:"country personality"
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Consumer behaviour
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Brand image
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country personality
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consumer animosity
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country of origin
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cultural authenticity
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institution image
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Aktan, Murat
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Nobre, Helena
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Raja Nerina Raja Yusof
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Salgueiro, Maria de Fátima
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Journal of Asian finance, economics and business : JAFEB
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international consumer marketing
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Journal of marketing for higher education
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
The roles of the country's cognitive, affective, and personality aspects in international students' decision-making
Hendriana, Evelyn
;
Khairil Wahidin Awang
;
Raja Nerina …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10014419262
Saved in:
2
A holistic approach to investigate consumer's attitude toward foreign products : role of
country
personality
, self-congruity, product image and ethnocentrism
Aktan, Murat
;
Anjam, Mahwish
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10013167317
Saved in:
3
Beyond country image favorability : how brand positioning via
country
personality
stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
4
An empirical study about the influence of
country
personality
and product involvement on consumer's purchase and visit intentions
Sousa, Ana
;
Nobre, Helena
;
Farhangmehr, Minoo
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
3
,
pp. 65-72
Persistent link: https://www.econbiz.de/10011918923
Saved in:
5
Country
personality
scale : is a five-dimensional model a better methodological instrument?
Burcio, Carlos Manuel Súcia
;
Silva, Rui Vinhas da
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
21
(
2016
)
5
,
pp. 497-511
Persistent link: https://www.econbiz.de/10011593119
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