Astuti, Novika Candra; Sakti, Intan Widuri; Suhardi, … - In: ASEAN marketing journal : Association of Southeast … 16 (2024) 1, pp. 1-17
multiple case studies, investigating six Indonesian SMEs in the creative industries. Research Findings: Entrepreneurs often …/Implications: The study is limited to Indonesian SMEs in the creative indus- tries, which may impact the generalizability of the …