Li, Xiaohui; Dong, Hongbin; Zhou, Yang; He, Jun - In: International Journal of Software Innovation (IJSI) 6 (2018) 1, pp. 11-30
to allocate resources with an advertiser credibility factor under budget constraints. Based on the optimal algorithm … credibility factor. During the ranking in the keywords auctions, the authors calculate factor scores. The new arrival keywords … (Click Through Rate) and a credibility factor are added to the trade-off function using in the authors' algorithms. In the …