Giannoulakis, Chrysostomos; Wang, Chien-Hsin; Felver, Nathan - In: International Journal of Event and Festival Management 6 (2015) 3, pp. 182-199
Purpose – In a currently western-dominated body of literature, the purpose of this paper is to empirically examine the relationship between motivation, experience, and satisfaction through a structural equation model. This empirical examination was performed in the context of a mega-sporting...