Purpose – The purpose of this paper is to examine the diffusion of a popular Korean music video on the video-sharing web site YouTube. It applies a webometric approach in the diffusion of innovations framework to study three elements of diffusion in a Web 2.0 environment: users, user-to-user...

Today television programs produced by a few American companies, the Majors, are among the most popular with viewers. This dissertation examines the process of cultural uniformisation that has driven this phenomenon by focusing on commercial interactions in the global distribution market for...

Contemporary globalization has produced many changes in our economy, society, culture, and politics. To many, the quality of resilience that Indian culture had shown earlier is slowly diminishing now. But, this article argues that globalization is not a unidirectional process and there are...

Article about the causes, patterns and trends in the development processes of globalization and Russia's place in the global world. The author analyzes the dynamics of globalization in the political, economic, cultural and legal fields developed on the basis of their three-level classification...