Militaru, Cezar; Zanfir, Adriana - In: Knowledge Horizons - Economics 6 (2014) 2, pp. 142-146
Regardless the field of activity, transnational companies must respond to the market challenges and also must fit in the new dimensions of world economy, that are marked, on a first side by the deep globalization trend of markets and standardization of business models and on the other side, by...