Argouslidis, Paraskevas; Baltas, George; Mavrommatis, Alexis - In: European Journal of Marketing 48 (2014) 5/6, pp. 982-1008
Purpose – This paper aims to consider decision speed’s role in the largely neglected decision area of product elimination. Design/methodology/approach – Drawing on an inter-disciplinary theoretical background (e.g. organisational, decision speed and product elimination theories), the...