Yang, Xueyan; Zhang, Xiaoni; Goh, Samuel; Anderson, Chad - In: Nankai Business Review International 8 (2017) 2, pp. 174-189
examine the curvilinear relationship between predictors and e-loyalty. Design/methodology/approach An empirical study was … test the models, and pair-wise nested F-tests were used to compare the models. Findings Results show that the curvilinear … beyond linear models of e-loyalty and to additionally examine potential curvilinear and interactive effects. This study also …