Kihn, Martin; O'Hara, Chris - 2021
legacy technical debt. Riding in like a white knight, Customer Data Platforms have come to the fore, offering companies a … seemingly plug-and-play way to capture, unify, activate and analyze customer data. CDPs are the hottest technology category for …, including how to: -Understand the problems of managing customer data -Define the category and understand what CDPs do (and don …