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Search: subject:"customer perceived risk"
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customer perceived risk
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International studies of management and organization
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How does reputation win trust? : a customer-based mediation analysis
Ali, Raza
;
Jin, Zhongqi
;
Wu, Kailin
;
Melewar, T. C.
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
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2
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
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