Sulek, Joanne M.; Lind, Mary R.; Marucheck, Ann S. - In: Management Science 41 (1995) 11, pp. 1763-1773
The purpose of this research was to investigate the impact of a customer service intervention and store design on store … the predictive fit of the model. The results indicate that both the store design and the customer service intervention had … per labor hour). In addition, the customer service intervention had a direct effect on sales performance, although there …