Chintagunta, Pradeep; Dubé, Jean-Pierre; Singh, Vishal - In: Quantitative Marketing and Economics 1 (2003) 1, pp. 111-147
We investigate the impact of price discrimination by a large Chicago supermarket chain. First we measure the impact of the chain's current zone-pricing policy on shelf prices, variable profits and consumer welfare across its stores. Using the chain's database to simulate a finer store-specific...