Zaman, Gheorghe; Valentina, Florea Nicoleta; Ionescu, … - In: Amfiteatru economic : an economic and business research … 24 (2022) 59, pp. 268-288
retaining valuable, satisfied, and loyal customers are important goals of CRM. The aim of the paper is to highlight the crucial … role of the relationship between companies and their satisfied customers in achieving long-term performance. Using … costs of unsatisfied customers and how do we improve the relationship with customers?". The research results show that by …