Shafiq Ur Rehman; Sajjad Nawaz Khan; Antohi, Valentin Marian - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-14
Data analytics, economic considerations, and policy frameworks. Guided by the Theory of Planned Behavior, we formulated …, and actual engagement in sustainable tourism. Using a questionnaire-based survey we collected data from N=398 respondents … and employing Structural Equation Modeling (SEM) for data analysis, we found substantial evidence supporting our …