Jiang, Xuan; Deng, Shiming - In: Journal of Industrial Engineering and Management (JIEM) 7 (2014) 4, pp. 769-784
sell through Group-buying (GB) websites and how to set online price with the coordination of maximum deal size on GB … deal size limit required by GB websites, advertising effect of selling on GB websites, and interaction between online and … offline markets, an analytical model is built to derive optimal online price and maximum deal size for sellers selling through …