Maheswarappa, Satish Sasalu; Sivakumaran, Bharadhwaj; … - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 4, pp. 813-836
RAs/no RAs on decision quality, decision confidence and decision satisfaction taking into account subjective knowledge (SK … RAs, low search led to better decision quality, whereas when consumers did not use RAs, medium search led to optimum … decision quality. When consumers use RAs, SK had a U-shaped influence on the decision quality indicating that decision quality …