D'AVANZO, ERNESTO; KUFLIK, TSVI - In: International Journal of Information Technology & … 12 (2013) 04, pp. 651-677
With the growth of online shopping, the buyers are faced with information and cognitive overload, entailing worse buyers' decisions. Various decision aids, more and more implemented as web services, aim at reducing this overload. Often they implement compensatory strategies that enable desirable...