Garg, Nitika; Inman, J. Jeffrey; Mittal, Vikas - In: European Journal of Marketing 51 (2017) 9/10, pp. 1631-1649
Purpose Choice deferral (making no choice at all) is a common phenomenon, especially when individuals face a difficult …/methodology/approach The paper uses the appraisal tendency framework to propose differences between same valenced emotions on choice deferral … have different moderating effects on emotion and choice deferral relationship: under outcome accountability, angry …