Fohl, Ulrich; Meßmer, Felicitas - In: Interdisciplinary Management Research 10 (2014), pp. 981-999
, since functionality and quality are a given. Still, the question remains open how far certain design features influence the … relationship between design features and appraisal of brand personality based on a model by Hieronimus (2003). Using images, the … systematically changed. The study has shown some initial indications of the relationship between design features and certain aspects …