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destination brand authenticity and destination visit intention
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Journal of promotion management : innovations in planning and applied research
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How destination brand equity and destination brand authenticity influence destination visit intention : evidence from the United Arab Emirates
Kumail, Tafazal
;
Al Qeed, Marzouq Ayed
;
Aburumman, Asad
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 332-358
Persistent link: https://www.econbiz.de/10012821546
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